Our View From The Office

One of our largest driving experience clients is 6th Gear Experience, one of the UK’s leading providers of driving experience events. With a fleet of over twenty supercars, venues across the UK and drivers often driving several cars on the day, it’s a logistical challenge for any event photography business.

We thought we’d take this opportunity with our new blog to give you a quick behind the scenes look at the size of our photography operation. The bespoke truck you see here was custom engineered to a joint specification devised between us and features a complete bank of screens to allow customers to browse their photographs and choose images. Once the images are chosen, they’re sent to the main computer system to be queued for printing or burning onto a CD. Our custom workstation at the front of the truck monitors incoming images beamed wirelessly from our trackside and pitlane photographers and handled the print queue and CD burning.

It’s a full-on operation and it’s not uncommon for our Nikon cameras to shoot over ten thousand images, serving hundreds of prints and digital photographs to our customers before packing away and heading to the next location.

We’ll write in some future posts about the people behind the technology, our photographers and our customer facing staff and how they help customers to seamlessly view and buy images of their day.

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