We Produce The Images You See Every Day

Images are all around us, more so than ever with the advent of ‘always on’ digital content, iPad apps for shopping and digital, interactive shopping channels. The need for images has never been greater and yet most people don’t ever give a second’s thought to how they were created.

Unless it’s a newsworthy event, a peak-of-the-action goal scoring shot or an Olympic winning sprinter, we never give it a thought. And yet just as much care is needed in the creation of the photography you see all around you, every day.

next-catalog

Just to remind you, here’s a selection of that type of photograph. Fore more than a year now, we’ve been working with the NEXT catalogue, photographing every pair of shoes, each article of furniture, in every combination and from several angles, so that customers can make shopping choices online. Together, we devised an entire workflow, a cottage industry of product photography so that when new products go live, the images are ready to describe and portray. It’s something that needs to be controlled, repeatable and above all, high quality. When images are used to portray goods for sale, they must be accurate and honest, not Photoshopped like a supermodel. Below is a diagram of one of our studio layout bays.

Studiolayout

We use both Canon and Nikon cameras in our work, shooting tethered into Apple Mac workstations so that we can examine each image minutely to ensure the best quality. Far from being boring, it’s actually rather absorbing. For instance, just how do you photograph a heavily mirrored vanity unit made from mirrored panels and highly polished surfaces without appearing in the reflections ourselves? Well, that’s probably a subject for another blog post….

mirror-image-unit

Driving Event Photography – The Instructors Viewpoint

We take many thousands of images each year, always trying to make the drivers look cool. But beside each driver, you’ll see an instructor in the passenger seat, delivering advice and guidance at a rate that might sometimes seem as if he’s breathing through his ears. Here’s a few thoughts from instructor Neill Watson and a glimpse into the world of being photographed on track from a Motorsport instructors viewpoint.

We have a limited time with the guests before they start driving. After all everyone wants to get right out on track, who wants to waste time chatting to the instructor, never mind being photographed? From an instructors perspective, the chat can go something like this..

“Ok, so that’s how the paddle shift works” Mental thought, ‘please don’t call it a flappy paddle, it’s a sequential shift and I hate Top Gear’. “Into first, stop by the guy with the camera.” Sometimes it takes a direct instruction to get drivers stop and have a picture taken. After all, this is the first time some is about to let them take a Ferrari or a Lamborghini out on track and drive it hard, so excitement is natural. Despite some drivers saying that they won’t want a photo, its surprising how often I see them choosing one later in the day.

Driving event photography and pitlane photography
Pitlane photos are loved by supercar drivers

Of course, the last thing you may want is “Smile for the camera” at this point. I’d not call myself the most photogenic person in the world, so I’m quite happy not to be in the pitlane pictures, though sometimes I have a sore thigh at the end of the day from being beaten with Nikon camera bodies and photographers elbows as they reach past me for the shot to do their job effectively. Once out on track, I can pretty much forget about the trackside photographers. Unlike some event shooters, MI Images use high quality long lenses on track and position themselves cleverly to get a great shot with lots of car action, showing the driver behind the wheel, but still remaining well out of the way and safe. It’s one less distraction for an instructor and something that many event photographers forget too easily.

I’m smiling. Really, I am. The hero shot that every driver wants.

Marc’s often commenting about how sometimes the instructor in the passenger seat looks like he’s scowling. It’s not that we’re unhappy, more to do with the fact that effective track instruction requires constant commentary from the passenger seat and while we try to smile as we pass the trackside photographer, sometimes we’re half way through a comment or we simply have other things on our minds.

From a purely personal viewpoint, I prefer the still photos to the in-car videos you sometimes see. Most people tend to watch a video once or twice, then it gets lost at the back of the cupboard. The photographs on the other hand, can be printed, framed and hung on the wall, shared on Facebook and so forth. And best of all, you can’t hear my voice and your pals won’t see your mistakes!

Thruxton Revival Sees Tiff Needell Back in His Lotus


We had a very busy Easter weekend with our photographers covering various driving, motorsport and equestrian events. However, probably the highest profile event we covered was Thruxton’s ‘Revival’ meeting. MI Images are Thruxton’s official photography provider and it was really good to see Thruxton regular Tiff Needell back behind the wheel of his old Lotus 69 Formula Ford car. Tiff won the car when he was 19 years old in an Autosport competition and forty years later, he was back in the cockpit, finishing third in his race.

We had our GoPro’s mounted on Tiff’s car so we’ll be bringing you some on-board footage of his races very soon. Meanwhile, here’s a few pictures of the Thruxton team and Tiff showing what a lovely day everyone had.

Win A Supercar Drive By Sharing Your Pictures

We think our Facebook page is a sleeping giant. We know that we’re guilty of not giving it the love it deserves, but we need your help to do that. So Marc has decided to give all the drivers we’ve photographed on track an incentive to visit our Facebook page here. Judging by the smiles on your faces, you’d probably like to do it all over again, so here’s a chance to do that for free.

Simply upload any picture you have that WE shot of you (note the important part!), ‘like’ our Facebook page and you’ll automatically be entered into a draw to win a Single Supercar Blast with 6th Gear Experience. That’s it, simple. The winner will be announced on our Facebook page on the 1st of May 2013. So start uploading and liking, you could be driving a supercar again for free this year.